Selected Operating & Advisory Experience:
How we work with startups
Early PMF
A dedicated team embeds alongside founders:
Convert traction to durable growth
Build GTM across people, process + technology
Create a repeatable process and hire your first sales rep
Scaled PMF
Embedded leadership across the GTM stack
VP GTM Strategy
Executive-level GTM leadership to define the motion, clarify positioning, and build the plan from first principles.
GTM Director
Embedded operator who runs weekly execution experiments, pipeline rhythm, and feedback loops that create repeatability.
GTM Engineer
Systems, tooling, and AI leverage that turn working plays into scalable infrastructure across the revenue org.
Systems built to last, not launch.
We don’t install temporary tactics. We build durable revenue infrastructure that scales after we are gone.
AI + Executive Judgement
Leverage where it matters: faster iteration, clearer signal, and better decisions.
Revenue Infrastructure
A signal first modern GTM stack as a competitive advantage - not an optimization.
Startups grow with S2S
"Sam leveled up our GTM and brought in a VP from his network who made an immediate impact. He combines operational clarity, sales acumen and access to top-tier talent. A rare and valuable mix that held through our series B."
CEO @ Trovata